Generative AI (GenAI) could unlock $23.5 billion in annual economic growth across the GCC by 2030, with Saudi Arabia and UAE experiencing the largest impact, with a potential combined gain of $17.5 billion annually.
This is according to Strategy& Middle East, part of the PwC network, which predicts that the GCC region could realise approximately $9.9 of economic growth for every $1 invested in GenAI