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Piaggio Group: Ape goes to Egypt

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The Piaggio Group is moving ahead with its plans to expand and strengthen its operations in the world’s fastest-growing markets, with the marketing launch in Egypt of Ape, the brand that revolutionised light commercial mobility in India and Europe and this year celebrates its 70th anniversary

Source: Piaggio – “The Piaggio Group has been working on boosting growth of exports of light commercial vehicles to emerging economies for many years,” said Piaggio Group Chairman and CEO Roberto Colaninno. “The Ape’s specific features make it the ideal vehicle for effectively supporting growing economies such as that of Egypt, and we are particularly satisfied to enter the world’s second-largest market, flanked by reliable partners with a solid local positioning.” With about 70,000 light commercial vehicles sold in 2017, Egypt is the world’s second largest export market for three-wheeled vehicles, after Nigeria, and has seen 50% growth since 2010. The Piaggio Group brings Ape to the Egyptian market in partnership with an international company based in the country, with strong roots in the country’s biggest cities and a plan to open 10 dedicated points of sale by next autumn and make use of a wide-ranging distribution and service network in the country

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